Gemstone is proud to partner with alcohol & beverage brands, consumer packaged goods (CPG), automotive groups, marketing agencies, event venues & festivals, and more. If you need a face for your company or brand, we're here to help.
Having an outside team handle merchandising tasks like applying value-added items, shelf-facing, confirming signage, and display builds can bring several benefits to a company. Here are some key advantages:
Outside merchandising teams are often highly trained in retail execution and understand best practices for product placement, visual appeal, and compliance.
They bring experience from working across multiple brands and retailers, which can improve execution quality.
Easier to scale up or down based on seasonal needs, product launches, or promotional events without the burden of hiring or training internal staff.
Flexibility to cover more locations in a shorter time frame.
Reduces the need for a full-time in-house field team, lowering overhead like salaries, benefits, and travel expenses.
You pay for the service when it’s needed, which can be more budget-friendly.
Your internal team can focus on higher-level strategic tasks like sales development, account management, and product training.
Reduces burnout or inefficiency in using sales reps for merchandising tasks.
Outside teams can provide objective feedback on retail execution, store conditions, competitor activity, and customer interactions.
Great for identifying gaps between strategy and actual in-store performance.
If a product is out of place, incorrectly priced, or missing signage, an outside merchandiser can address it quickly without waiting for an internal team visit.
Outsourcing key merchandising tasks to a specialized external team enables us to optimize resource allocation, gain actionable insights, and ensure executional excellence at retail. This partnership not only improves operational agility but also supports our broader goal of delivering a consistent and compelling brand presence in-store.
We provide turnkey event management and professional staffing solutions that allow companies to focus on what matters most—connecting with their audience. From planning and logistics to staffing skilled brand ambassadors, bartenders, and promo teams, we ensure your event runs smoothly, looks polished, and leaves a lasting impression. With our experienced team handling the details, you reduce internal workload, eliminate guesswork, and elevate your brand's presence at every activation.
End-to-End Event Planning
From venue coordination to scheduling and compliance.
Professional Staffing
Trained bartenders, brand ambassadors, promo teams, and support staff.
On-Site Execution
Real-time event supervision to keep everything running smoothly.
Post-Event Insights
Debriefs, lead capture, and feedback for continuous improvement.
By partnering with us, you save valuable time by eliminating the need to source, train, or manage multiple vendors. Our professional staff understand your brand and represent it with confidence and polish, ensuring a seamless experience for your audience. With expert execution driving better engagement and conversions, you boost your ROI while staying focused on what matters most—your audience and your brand’s message.
A brand ambassador is a person who promotes a company’s products, services, or brand identity in a positive light. Their role is to embody the brand’s values, enhance its public image, and increase awareness and sales through direct or indirect interaction with customers.
Event Promotions
Provide branded promotional materials (swag) to event participants
Provide samples of your product to event participants
Encourage lead generation at events
On-Site Wet Sampling
Provide samples of your product in bars or restaurants (in accordance with State liquor laws if applicable).
Off-Site Wet Sampling
Provide samples of your product in retail stores (in accordance with State liquor laws if applicable).
Provide samples of your product at large events (in accordance with State liquor laws if applicable).
Social Media Influencer
Promote brand through network of social media followers
Post recipes utilizing your brands.
Post usability of your products.