To improve retail execution and maximize operational efficiency, utilize an experienced outside merchandising team to support key in-store functions such as value-added application, product facing, signage compliance, and price verification. By delegating these routine merchandising responsibilities to an external team, you free up your internal resources, allowing personnel to focus on high-value activities like sales strategy, account management, and market development. This shift increases overall team efficiency and aligns more closely with your business growth objectives. Moreover, partnering with an outside team enhances cost efficiency by eliminating the fixed expenses associated with hiring, training, and managing a full-time merchandising staff. Instead, you benefit from a variable cost model, paying only for the services you need, when you need them.

An external merchandising partner also provides unbiased feedback and reporting, offering honest insights into store compliance, competitor activity, and customer experience—free from internal bias. These insights help identify inconsistencies and improvement opportunities that might otherwise go unnoticed. In addition, having a dedicated field force ensures faster reaction times; issues such as missing signage, misplaced products, or pricing errors are addressed quickly, maximizing the impact of marketing and promotional initiatives during critical selling periods.

In conclusion, outsourcing key merchandising tasks enables you to optimize resource allocation, gain actionable market insights, and ensure flawless retail execution. This partnership improves operational agility and supports your broader goal of delivering a consistent, compelling brand presence in-store.

A brand ambassador offers a range of important benefits to a business. They serve as authentic representatives of the brand’s values and voice, making the brand feel more human, relatable, and trustworthy to consumers. By actively promoting the brand through events, social media, and personal interactions, ambassadors help increase brand awareness and expand the brand’s reach to new audiences. 

Their direct engagement with consumers builds stronger emotional connections, leading to higher customer loyalty and improved brand perception. Because consumers tend to trust personal recommendations more than traditional advertising, brand ambassadors act as credible advocates who can influence buying decisions. Additionally, many ambassadors generate valuable content—such as posts, photos, and videos—that brands can leverage across their marketing channels to boost visibility organically. Through their real-time interactions, ambassadors also provide brands with market insights and feedback that can help refine strategies. In live environments like events and retail activations, they play a crucial role by educating consumers, encouraging product sampling, and driving immediate sales. In essence, a brand ambassador is not just a promoter—they are a relationship builder, a trust accelerator, and a vital engine for brand growth.

In today’s competitive market, brands are under more pressure than ever to show up consistently, professionally, and memorably—especially at the point of sale. While your internal sales team is likely doing an incredible job building relationships and driving growth, they can’t be everywhere at once. That’s where hiring a third-party event and staffing team becomes a smart, strategic move.

What Does a Third-Party Support Team Do?

Think of a third-party team as your brand’s on-the-ground extension. They assist your internal sales force by handling tasks like:

• Merchandising: Ensuring displays are set up correctly, fully stocked, and visually appealing.
  
  

• In-Store Sampling: Engaging customers through tastings and demonstrations that lead to trial and purchase.
  
  

• Brand Ambassadors: Trained representatives who interact with customers at events, build brand awareness, and drive sales.
  
  

• Promotional Setup & Breakdown: Managing everything from signage to booth logistics so your team doesn’t have to.
  
  

• Compliance & Reporting: Making sure everything is retail-ready, legal, and well-documented.
  
  

Why It Matters for Sales

Your sales team shouldn’t be spending hours setting up displays or handing out samples—they should be closing deals and building relationships. When a third-party team takes on the groundwork, your sales reps can focus on high-value activities that truly move the needle.